Communication & Marketing Manager

POSITION DESCRIPTION:

Position Title:

Communication & Marketing Manager

Reports to:

VP People, Technology & Culture

Department:

People, Technology & Culture

Location:

Muscat

JOB PURPOSE:

Lead the development and execution of the organization's internal and external communication, branding, marketing, and stakeholder engagement strategies to strengthen corporate reputation, employer brand, employee engagement, and market presence.

The role is responsible for developing integrated communication and marketing plans that align with corporate objectives, promote organizational values, enhance stakeholder relationships, and support business growth. The position oversees corporate communications, media relations, digital communications, branding initiatives, marketing campaigns, employee engagement communications, and reputation management while ensuring consistency of messaging across all communication channels.

The position will act in accordance with the Company’s Mission, Vision, Values and Strategies, as well as policies, guidelines, governance requirements, and best international practices, while supporting national objectives and regulatory requirements.

REPORTING STRUCTURE:

Number of Staff Supervised

Direct Reports:

2

Total:

2

KEY RESPONSIBILITIES:

Main tasks and responsibilities

• Develop and implement the corporate communication and marketing strategy aligned with organizational objectives and business priorities.
• Lead the development and implementation of the company’s sustainability strategy, ensuring alignment with corporate objectives, ESG commitments, and stakeholder expectations, while promoting sustainability initiatives internally and externally.
• Manage and coordinate the company’s social investment and Corporate Social Responsibility (CSR) programs, including community engagement initiatives, partnerships, impact assessment, and communication of social value outcomes to stakeholders.

• Manage internal and external communication plans to ensure consistent and effective messaging across all stakeholder groups.
• Build and maintain strong relationships with key internal stakeholders, external partners, media representatives, and industry influencers.
• Lead the development and execution of corporate branding initiatives to enhance organizational reputation and brand equity.
• Design and manage integrated marketing campaigns across digital, social media, print, and other communication channels.
• Oversee corporate communications including leadership messages, employee communications, newsletters, announcements, presentations, and corporate publications.
• Manage the organization's digital presence, including website content, social media platforms, and other digital communication channels.
• Develop and execute employee engagement communication programs that support organizational culture, change initiatives, and employee experience.
• Monitor media coverage and public perception, identifying opportunities and risks related to corporate reputation.
• Manage media relations activities, including press releases, media briefings, interviews, and crisis communication responses when required.
• Ensure consistency and quality of corporate identity, branding standards, messaging, and visual communications across all platforms.
• Conduct market research, stakeholder analysis, and communication effectiveness assessments to identify opportunities for improvement.
• Measure, analyze, and report communication and marketing performance metrics, providing recommendations for continuous improvement.
• Develop communication strategies to support organizational transformation, technology initiatives, talent management programs, and business projects.
• Manage communication and marketing budgets effectively to maximize value and return on investment.
• Collaborate with cross-functional teams to ensure communication and marketing activities support business objectives and corporate priorities.
• Identify opportunities to enhance communication effectiveness through innovation, digital technologies, and emerging communication platforms.
• Manage external suppliers, agencies, designers, event organizers, and communication service providers as required.
• Ensure compliance with corporate policies, governance requirements, regulatory obligations, and brand standards.
• Support senior leadership in stakeholder engagement activities, executive communications, and strategic messaging.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

• Bachelor's Degree in Communications, Marketing, Public Relations, Business Administration, Journalism, Media Studies, or equivalent.
• +8 years of relevant experience in corporate communications, marketing, public relations, or related fields.
• Experience in developing and implementing integrated communication and marketing strategies.
• Proven experience managing corporate branding, media relations, and stakeholder communications.
• Experience in digital marketing, social media management, and content development.
• Experience working within large corporate or regulated environments.
• Demonstrated experience supporting organizational transformation and change communication initiatives.
• Experience managing communication campaigns, events, and corporate reputation programs.

Soft

• Strong leadership and stakeholder management skills.
• Demonstrated strategic thinking and planning capabilities.
• Excellent communication, presentation, and interpersonal skills.
• Ability to influence and build relationships across all organizational levels.
• Strong project management and organizational skills.
• Capable of leading change and driving engagement initiatives.
• Strong analytical and problem-solving abilities.
• Excellent verbal and written communication skills in English; Arabic is an advantage.
• High level of creativity, innovation, and attention to detail.
• Ability to work independently and manage multiple priorities simultaneously.
• Strong relationship-building and networking skills.

Technical:

• Strong knowledge of corporate communications and marketing principles.
• Expertise in digital communication platforms, social media management, and content marketing.
• Proficiency in Microsoft Office applications including Word, Excel, and PowerPoint.
• Experience with communication analytics, digital marketing tools, and performance reporting.
• Knowledge of media engagement, reputation management, and crisis communication practices.
• Understanding of branding, corporate identity, and marketing campaign management.
• Ability to develop communication plans, reports, presentations, and executive-level materials.
• Experience managing websites, digital content management systems, and communication technologies.
• ESG (Environmental, Social & Governance) Reporting and Disclosure
• Sustainability Strategy Development and Implementation
• CSR Strategy Development and Program Management
• Social Investment Planning and Community Engagement